Project Overview
The Embodied Soul is a pre-designed brand identity crafted for someone on a path to self-acceptance. The work invites reconnection with one’s whole self—embracing vulnerability, nurturing growth, and stepping bravely forward.
Role & Collaboration
✴ Brand & Web Designer — Branding, Shopify Website, Marketing
✴ Art Direction — Stella Habib & Juliana Holly (The Soulful Entrepreneur)
The Challenge
✴ Create a brand system that translates abstract concepts like vulnerability, emergence, and self-compassion into concrete visual elements.
✴ Ensure the identity extended seamlessly across web and social media platforms.
The Solution
✴ Designed a symbolic illustration of a body in motion—open-chested, head tilted back—capturing release, grace, and balance between past and future.
✴ Developed a calming yet dynamic colour palette: neutrals for grounding, vibrant accents for energy and light.
✴ Built a cohesive visual identity system including logo, typography, website design, and social media assets.
The Impact
The Embodied Soul communicates more than aesthetics—it creates a space for reflection and growth. With its branding, website, and digital presence, it offers an experience of openness and belonging.
The body steps forward with their left foot and an open chest to embrace their future with grace. The head is tilting back to honour their past while also acknowledging that there are burdens that they no longer need to carry. It is naked in their vulnerability and sensual with their stride to leave a silent but strong resonance in their wake. It represents the acceptance and embodiment of everything that makes one feel whole.

The colour palette is natural and neutral with a vibrant accents to remind of what it feels like to be alive. Represents both the shadows and the light, meaning the measure of duality.
We share a few moments from the making of this identity:
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