NXT LVL Fall ’18 was a fashion campaign project created to showcase a bold seasonal collection through elevated visual storytelling and contemporary design. Rooted in streetwear culture and modern fashion aesthetics, the project focused on developing creative assets that felt confident, edgy and visually impactful while capturing the energy of the collection.
The overall creative direction balanced minimalism with bold visual elements to create a campaign experience that felt fashion-forward and editorial. Through carefully curated layouts, typography and imagery, the project was designed to strengthen the identity of the collection while creating a cohesive visual presence across digital and promotional platforms.
Role & Collaboration
✴ Graphic Designer — Campaign Design, Marketing Assets
✴ Art Direction — Juliana Holly
✴ Design — Juliana Holly
✴ Art Direction — Juliana Holly
✴ Design — Juliana Holly
The Challenge
✴ Create a strong visual direction for a seasonal fashion collection launch.
✴ Develop campaign assets that feel modern, elevated and culturally relevant.
✴ Balance bold streetwear-inspired aesthetics with clean editorial design.
✴ Develop campaign assets that feel modern, elevated and culturally relevant.
✴ Balance bold streetwear-inspired aesthetics with clean editorial design.
The Solution
✴ Developed a bold and minimal campaign direction inspired by contemporary fashion editorials.
✴ Designed branded marketing assets that highlight the energy and identity of the collection.
✴ Used strong typography, modern layouts and dynamic imagery to create visual impact.
✴ Designed branded marketing assets that highlight the energy and identity of the collection.
✴ Used strong typography, modern layouts and dynamic imagery to create visual impact.
The Impact
The final campaign positioned the NXT LVL Fall ’18 collection as modern, elevated and visually distinctive. The creative direction strengthened the collection’s identity while helping the brand establish a stronger and more cohesive visual presence within the fashion space.
The visual identity for NXT LVL Fall ’18 was designed to feel bold, clean and editorial. Inspired by contemporary streetwear and high-fashion campaign aesthetics, the project embraced strong typography, structured layouts and intentional visual contrast to create a modern and impactful brand experience.
Through cohesive campaign assets and creative direction, the collection was presented in a way that felt polished, energetic and aligned with current fashion culture. The result was a visually compelling launch that elevated the perception of the collection while reinforcing the brand’s modern identity.
