Las Chicas Vegan is a vibrant plant-based restaurant concept created to make vegan food feel bold, approachable and full of personality. Rooted in colorful visuals and community-driven energy, the brand combines playful design with a modern dining experience that appeals to both longtime vegans and people exploring plant-based living for the first time.
The project focused on creating a cohesive visual experience across menu design and social media content to strengthen brand recognition and communicate the fun, expressive personality behind the restaurant. Through vibrant layouts, bold typography and engaging visuals, the brand experience was designed to feel energetic, youthful and inviting while celebrating the creativity of vegan cuisine.
Role & Collaboration
✴ Graphic Designer — Menu Design, Social Media Design, Brand Collateral
✴ Art Direction — Juliana Holly
✴ Design — Juliana Holly
✴ Art Direction — Juliana Holly
✴ Design — Juliana Holly
The Impact
The final creative direction positioned Las Chicas Vegan as a visually memorable and culturally relevant plant-based brand. The menu and social media designs helped create a stronger and more cohesive customer experience while elevating the restaurant’s online presence and visual identity.
The Las Chicas Vegan menu design was created to feel expressive, energetic and easy to navigate. Through bold typography, vibrant layouts and intentional hierarchy, the menus capture the playful personality of the brand while making the dining experience feel approachable and visually engaging.
Alongside the menu design, we developed a cohesive suite of social media assets to support brand visibility and community engagement online. The content direction was designed to highlight the vibrant nature of the food, create stronger visual consistency and help the brand stand out in the fast-paced digital food space.
