The Law Office of Jasmine Gassi Harnden first opened its doors in 2019 and has been serving the people of Sault Ste. Marie, Ontario for over three years. Jasmine Gassi Harnden and her compassionate legal team empower people to let go of the past, create stability in the present and instill hope for the future through legal advocacy. Their areas of practice include family law, family mediation, criminal defense, estate planning and wills. They care deeply about building strong relationships with their clients and are driven by their desire to help people find peace in times of conflict.
Role & Collaboration
✴ Brand & Web Designer — Branding, Squarespace Website Design
✴ Art Direction — Stella Habib & Juliana Holly (The Soulful Entrepreneur)
✴ Design — Juliana Holly
✴ Art Direction — Stella Habib & Juliana Holly (The Soulful Entrepreneur)
✴ Design — Juliana Holly
The Challenge
✴ Create a brand identity that balances professionalism with warmth and empathy.
✴ Develop a digital presence that accurately reflects Jasmine and her team.
✴ Build trust with prospective clients navigating vulnerable life situations.
✴ Elevate the online experience while maintaining an approachable feel.
✴ Develop a digital presence that accurately reflects Jasmine and her team.
✴ Build trust with prospective clients navigating vulnerable life situations.
✴ Elevate the online experience while maintaining an approachable feel.
The Solution
✴ Designed a typography-focused visual identity rooted in elegance, empathy and expertise.
✴ Created subtle custom logo details to maintain a professional yet uplifting feel.
✴ Developed a custom Squarespace website using Fluid Engine.
✴ Designed the website to showcase the warm team dynamic and welcoming client experience.
✴ Crafted a more refined and prestigious online presence to strengthen client trust and connection.
✴ Created subtle custom logo details to maintain a professional yet uplifting feel.
✴ Developed a custom Squarespace website using Fluid Engine.
✴ Designed the website to showcase the warm team dynamic and welcoming client experience.
✴ Crafted a more refined and prestigious online presence to strengthen client trust and connection.
The Impact
The refreshed brand and website gave The Law Office of Jasmine Gassi Harnden a more elevated and authentic online presence that better reflects the compassion and professionalism of the firm. The updated experience positions the practice as both trustworthy and approachable, helping prospective clients feel more confident reaching out during difficult times.
The Law Office of Jasmine Gassi Harnden logo is a typography-focused design intended to highlight what differentiates Jasmine: her elegance, empathy and expertise. Deeper meaning is communicated through subtle customizations to maintain an approachable, professional and uplifting feel that resonates with women in vulnerable positions who are seeking resolution and support.
We designed a custom Squarespace website, built on Fluid Engine, to highlight the warm team dynamic at The Law Office of Jasmine Gassi Harnden. When Jasmine first approached us, she felt that her website did not accurately represent her or her team. While the existing website was generating leads, she knew it fell short of its full potential and wanted to create a more prestigious and welcoming experience that would instill confidence in prospective clients from the moment they landed on the site.
