The Iorane + Paula Bassini Murano Cherry project was a luxury branding collaboration that blended fashion, artistry and Italian craftsmanship into a visually rich campaign experience. Inspired by the elegance and vibrancy of Murano glass, the project explored the intersection of high-end fashion and collectible design objects through a bold and expressive visual direction.
Developed in collaboration with Brazilian fashion brand Iorane and luxury décor brand Paula Bassini, the creative direction centered around the iconic cherry motif interpreted through Murano-inspired textures, glossy finishes and rich tones. The result was a sophisticated yet playful visual identity that elevated the collaboration while maintaining a strong sense of exclusivity and artistic refinement.
Role & Collaboration
✴ Brand & Graphic Designer — Branding, Campaign Design, Creative Assets
✴ Art Direction — Juliana Holly
✴ Art Direction — Juliana Holly
The final campaign positioned the Iorane + Paula Bassini collaboration as a visually striking and elevated luxury partnership. By blending fashion, art and Italian-inspired craftsmanship, the branding created a memorable visual experience that strengthened the exclusivity and desirability of the collection.
