IDOYOGA& is a collection of everyday wear and accessories for the modern yogi founded by Monica Boyd. Her mission is to bridge the gap between spirituality and everyday life. Her goal is to empower you to live authentically and discover what yoga means to you. She is committed to building a community that promotes wellness through fashion, fitness and a strong sense of self. She hopes that this community will inspire you to explore, trust and share your version of yoga too.
Project by The Soulful Entrepreneur
Art Direction: Stella Habib & Juliana Ribeiro
Design: Juliana Ribeiro
The IDOYOGA& custom logo has been designed to communicate that anyone can practice yoga and what that practice looks like is unique to each person - it doesn’t have to look or be a certain way. It is a minimal, modern and fashionable typography-based design where meaning is communicated through subtle details.
We designed a custom Shopify website for Monica to highlight her expansive definition of yoga and sell her yoga apparel + accessories. We integrated Shopify with Omnisend to support sending emails and order-related notifications to her community. We also set-up Acuity Scheduling to support registration for her virtual yoga classes. The result: a space that acts as a robust digital storefront to help others discover their definition of yoga.
Watch the reels we created for the launch and hat and mat collection release:
