IDOYOGA& is a collection of everyday wear and accessories for the modern yogi founded by Monica Boyd. Her mission is to bridge the gap between spiritualit y and everyday life. Her goal is to empower you to live authentically and discover what yoga means to you. She is committed to building a community that promotes wellness through fashion, fitness and a strong sense of self. She hopes that this community will inspire you to explore, trust and share your version of yoga too.
Role & Collaboration
✴ Brand & Web Designer — Branding, Shopify Website, Marketing
✴ Art Direction — Stella Habib & Juliana Holly (The Soulful Entrepreneur)
The Challenge
✴ Develop a flexible identity that represents movement and energy.
✴ Design a website that combines community, classes, and product sales seamlessly.
✴ Create launch visuals that stand out in a competitive wellness market.
✴ Design a website that combines community, classes, and product sales seamlessly.
✴ Create launch visuals that stand out in a competitive wellness market.
The Solution
✴ Built a modern, bold identity inspired by energy and balance.
✴ Designed and launched a Shopify website with streamlined navigation and booking.
✴ Produced branded launch reels and social marketing assets.
✴ Created email campaign templates for sustained engagement.
✴ Designed and launched a Shopify website with streamlined navigation and booking.
✴ Produced branded launch reels and social marketing assets.
✴ Created email campaign templates for sustained engagement.
The Impact
The rebrand elevated IDOYOGA& into a recognizable lifestyle brand. The integrated website and marketing launch increased digital visibility and helped foster a stronger, more engaged community.
The IDOYOGA& custom logo has been designed to communicate that anyone can practice yoga and what that practice looks like is unique to each person - it doesn’t have to look or be a certain way. It is a minimal, modern and fashionable typography-based design where meaning is communicated through subtle details.
We designed a custom Shopify website for Monica to highlight her expansive definition of yoga and sell her yoga apparel + accessories. We integrated Shopify with Omnisend to support sending emails and order-related notifications to her community. We also set-up Acuity Scheduling to support registration for her virtual yoga classes. The result: a space that acts as a robust digital storefront to help others discover their definition of yoga.
Watch the reels we created for the launch and hat and mat collection release: