The Living Luxe Design Show is Canada’s premier luxury design experience where interior design, fashion, architecture and lifestyle come together in one immersive event. Created by Living Luxe in collaboration with Amber Walker Events, the show transforms the world of luxury living into an experiential environment filled with inspiration, creativity and innovation.
For this edition of the show, the creative direction centered around the theme Whimsical Garden — an imaginative visual world inspired by romantic florals, organic textures and elevated editorial design. The goal was to create a cohesive visual experience that felt immersive, artistic and luxurious across every touchpoint of the event. From large-scale printed materials to marketing collateral and digital promotions, the design direction was intended to transport guests into a dreamlike interpretation of modern luxury.
Role & Collaboration
✴ Lead Art Director & Designer — Event Branding, Marketing Collateral, Print Design, Digital Assets
✴ Creative Direction — Jennifer Douglas | Living Luxe Magazine and Media Group
✴ Event Production — Amber Walker Events
✴ Creative Direction — Jennifer Douglas | Living Luxe Magazine and Media Group
✴ Event Production — Amber Walker Events
The Challenge
✴ Develop a cohesive visual identity inspired by the Whimsical Garden theme.
✴ Create luxury-focused collateral that feels immersive, elevated and editorial.
✴ Design across multiple print and digital formats while maintaining consistency.
✴ Capture the sophistication and experiential nature of the Living Luxe brand.
✴ Produce visually impactful materials that stand out within a large-scale luxury event environment.
✴ Create luxury-focused collateral that feels immersive, elevated and editorial.
✴ Design across multiple print and digital formats while maintaining consistency.
✴ Capture the sophistication and experiential nature of the Living Luxe brand.
✴ Produce visually impactful materials that stand out within a large-scale luxury event environment.
The Solution
✴ Developed an art direction inspired by florals, organic movement and romantic luxury aesthetics.
✴ Designed all event collateral including marketing materials, signage, printed assets and promotional graphics.
✴ Created a cohesive visual system that translated seamlessly across print and digital applications.
✴ Used layered typography, elegant compositions and rich visual storytelling to elevate the event experience.
✴ Crafted an editorial-inspired design direction that balanced sophistication with imaginative detail.
✴ Designed all event collateral including marketing materials, signage, printed assets and promotional graphics.
✴ Created a cohesive visual system that translated seamlessly across print and digital applications.
✴ Used layered typography, elegant compositions and rich visual storytelling to elevate the event experience.
✴ Crafted an editorial-inspired design direction that balanced sophistication with imaginative detail.
The Impact
The final creative direction transformed the Living Luxe Design Show into a visually immersive luxury experience that reinforced the event’s reputation as one of Canada’s leading design and lifestyle showcases. The Whimsical Garden theme created a memorable atmosphere that blended elegance, creativity and experiential storytelling across every guest touchpoint.
The visual identity for the Living Luxe Design Show was designed to feel expressive, romantic and elevated while maintaining the sophistication associated with the Living Luxe brand. Inspired by whimsical garden environments and luxury editorial design, the creative direction embraced layered textures, refined typography and organic visual elements to create a world that felt immersive and aspirational.
As the lead art director and designer for the event, I developed the visual direction across all collateral, marketing materials and printed assets to ensure a cohesive experience from beginning to end. Every detail was thoughtfully designed to support the atmosphere of the show and create a strong emotional and visual connection for attendees, exhibitors and brand partners alike.
Main entrance lobby with large-scale media wall.
Main entrance.
Lobby area.
Arrival concierge desk & secondary large-scale media wall.
Signage throughout the space.
Directory and map signage.
Main stage digital signage.
Main bar large-scale vinyl.