Aline Wellness is a functional health space located in Sault Ste. Marie, Ontario and founded by physiotherapist and pilates instructor Ali Greco. Ali has a special interest in orthopedic and pelvic health physiotherapy, as well as mat and reformer pilates. She strives to create a joyful environment that motivates people to take an active role in their health and wellness journey. Her mission is to provide compassionate, patient-centered care that helps people of all ages move comfortably and confidently.
Role & Collaboration
✴ Brand & Web Designer — Branding, Squarespace Website Design
✴ Art Direction — Stella Habib & Juliana Holly (The Soulful Entrepreneur)
✴ Design — Juliana Holly
✴ Art Direction — Stella Habib & Juliana Holly (The Soulful Entrepreneur)
✴ Design — Juliana Holly
The Challenge
✴ Create a wellness brand that feels warm, uplifting and approachable rather than clinical.
✴ Develop a cohesive identity system for both Aline Wellness and its apparel sub-brand, Aline Active.
✴ Design a digital experience that reflects the welcoming atmosphere of the physical space.
✴ Integrate multiple booking and email platforms into a seamless client experience.
✴ Develop a cohesive identity system for both Aline Wellness and its apparel sub-brand, Aline Active.
✴ Design a digital experience that reflects the welcoming atmosphere of the physical space.
✴ Integrate multiple booking and email platforms into a seamless client experience.
The Solution
✴ Designed a typography-focused visual identity inspired by movement, comfort and confidence.
✴ Created subtle logo customizations to maintain a minimal, light and gender-inclusive feel.
✴ Developed Aline Active as a visually cohesive sub-brand to strengthen recognition and continuity.
✴ Designed a custom multi-page Squarespace website built on version 7.1.
✴ Integrated Mindbody for movement class bookings and Jane for physiotherapy appointments.
✴ Connected Flodesk to support automated welcome sequences and newsletter growth.
✴ Created subtle logo customizations to maintain a minimal, light and gender-inclusive feel.
✴ Developed Aline Active as a visually cohesive sub-brand to strengthen recognition and continuity.
✴ Designed a custom multi-page Squarespace website built on version 7.1.
✴ Integrated Mindbody for movement class bookings and Jane for physiotherapy appointments.
✴ Connected Flodesk to support automated welcome sequences and newsletter growth.
The Impact
The final brand and website positioned Aline Wellness as a modern, welcoming and elevated wellness space that feels deeply aligned with Ali’s philosophy of care. The digital experience mirrors the warmth of the physical clinic while helping prospective clients feel supported, empowered and at ease from their very first interaction.
The Aline Wellness logo is a typography-focused design intended to communicate the outcome Ali strives to support for her clients through her interdisciplinary offerings: movement with comfort and confidence. Meaning is communicated through subtle customizations that maintain a minimal, light and uplifting feel that resonates with people of all genders and backgrounds.
When Ali first reached out to us, she shared her vision for Aline Wellness and her long-term desire to expand into an apparel and accessories line: Aline Active. We developed Aline Active as a sub-brand that remains visually consistent with the primary identity to create continuity and strengthen brand recognition across both experiences.
We designed a custom multi-page Squarespace website that helps prospective clients immediately feel the intention Ali infused into her wellness space. Through thoughtful integrations with Mindbody, Jane and Flodesk, the website supports class bookings, physiotherapy appointments and automated email communication while creating a digital experience that feels welcoming, calming and distinctly different from the stereotypical sterile clinic environment.
Watch the reels we created for the launch: